Pinar is a multidisciplinary artist, technologist, and creative director. In 2020, she had a spiritual awakening and left her career as an independent artist to co-found Seyhan Lee. A creative development and production company that brings science and spirit together in their creative works for brands, films, and NFTs. They won the prestigious D&AD award with their first film, Connections for Beko, in VFX / Emerging Realities.
Her work resides in exhibitions, permanent collections at Stedelijk Museum Amsterdam, Museum Fur Gestaltung Zurich, The New Museum New York, and Museum of Contemporary Art Santa Barbra. Pinar worked with world-leading brands including IKEA, Beko, Airbnb, Google, and Nike. In 2022 she spoke at SXSW, Eyeo, NFT Expoverse about consciousness, technology, AI guided by humans, and the future of humanity.